Our Brand Philosophy


A global emphasis on excellence

The brand philosophy of NIS Bearings is simple – we aim to be recognised as standing for proficiency and professionalism in the course of the customer experience, all the while emphasising good business ethics, a high service standard, and careful attention to value creation and quality.

These maxims set the basis and tone for us to boost our competitive position and improve customer value through our extensive range of bearings, roller chains, universal joints, couplings and bearing accessories, and a supporting service standard second to none.

Growing our global market presence is a key company goal. In leveraging our expertise and resources, NIS Bearings aims to strengthen our international reach, by expanding to potential growth regions and sectors that will form a strong global network, one we will use to market our products and services well.